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It's easier and a lot cleaner to break out of the php and then use short hand for echoing it out
<?=$blah?>
That way you don't have to escape a ton of " marks.
<span style="font-size: 16pt; line-height: 120%; font-family: Times New Roman, Arial, Courier, sans-serif">
Free <?=$myTxt[$pick]?> E·Zine</span></a>
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