Originally Posted by SykkBoy2

it depends who the traffic was sent...

if an affiliate is way below the normal cancel rate than the"average" webmaster then there account should be looked at more closely.

Some traffic just tends to be more trial surfer oriented...they come in and cancel after leeching as much as they can on their cable modems in a day and move on to the next site and so on and so.

Also, how qualified is that traffic? Is it sent with unrealistic marketing (promising too much that isn't in the site, based on price over quality of content, etc.)?

Example, our trial area is truly a trial area (they don't get full access until they upgrade to a monthly membership, and yes it is heavily disclaimed on our join pages). Even with the disclaimers, if an affiliate markets the site as "See everything for only $2.95", then the surfer will have the expectation no matter how well it is disclaimed, whereas if the sites were touted as "home of all natural big breasted amateurs" or "home of colossal monster cocks", the expectation of the surfer is based on the content and not the price.

This is why it's important to be in constant contact with your affiliate rep if you notice poor trial to full month conversions (for revshare programs). This is also where affiliate reps should hit up their affiliates if they notice a lower than usual trial to full month conversion. Sometimes changing a few simple words on a text link or an ad ca make a difference. I've often hit up affiliates on ICQ if I notice something like that in their stats. Sometimes it's just a bad run of traffic and others it's a marketing issue.

I've seen some members areas that I went "how the hell are they ever going to get people to recur outside of people forgetting to cancel?" So, who's fault can vary from instance to instance and I don't think a blanket statement could be made either way.