GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Whose fault is it, the affiliate's, or the sponsor's if....

ULVideo · 01-20-2005, 04:20 PM

I/we don't know the specifics here, but I disagree with the "traffic is traffic". Considering that program actually lose money on 3 day trial sign-ups, they have to be carefull if any particular source provides mostly trials which don't convert.

Let me give you the "rediculous"/extreme example which shows one end of the spectrum. Let's say you had some site which had a lot of SEO traffic for "Porn sites for only $4.95". You take that traffic, and send it to different programs, and it results in a lot of trials bought for $4.95, each of which you collected $25 to $40 for. But 99% of them cancelled after the 3 day trial. You would be making money, the program would be losing money, and the "root cause" would be that you started with traffic which was only looking to spend $4.95 on any site. For a lot of these surfers, it's not that the program's content was bad, it's that they only will spend $4.95 on any site, and that is the over-riding principle which they make their purchase decisions on.

Could you blame the program owner for not wanting more of that kind of traffic?

01-20-2005, 04:20 PM
ULVideo Confirmed User Join Date: Oct 2004 Location: New York Posts: 405	I/we don't know the specifics here, but I disagree with the "traffic is traffic". Considering that program actually lose money on 3 day trial sign-ups, they have to be carefull if any particular source provides mostly trials which don't convert. Let me give you the "rediculous"/extreme example which shows one end of the spectrum. Let's say you had some site which had a lot of SEO traffic for "Porn sites for only $4.95". You take that traffic, and send it to different programs, and it results in a lot of trials bought for $4.95, each of which you collected $25 to $40 for. But 99% of them cancelled after the 3 day trial. You would be making money, the program would be losing money, and the "root cause" would be that you started with traffic which was only looking to spend $4.95 on any site. For a lot of these surfers, it's not that the program's content was bad, it's that they only will spend $4.95 on any site, and that is the over-riding principle which they make their purchase decisions on. Could you blame the program owner for not wanting more of that kind of traffic? Last edited by ULVideo; 01-20-2005 at 04:23 PM..