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You have to remember that you can always get the biggest CTR by using f..e the word "Free" in your ad, but it's obvious that you will get worse conversions in effect.
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In order to inflate your CTR, couldn't you place "Free" in your title for a few days, then revert back to your original title?
I know that bidding high then backing out works for sustaining CTR, so wouldn't this method work as well?