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its a two way street, I have tons of shit I dont need that I bought because they marketed it to me in the right way, but I also have shit I do need that I bought because I needed it.. but I bought it over competition because it was marketed to me in a way that it was more appealing, or it was a better product.
Marketing and PR are grey areas that are simply meant to appeal to peoples wants *or* needs. Porn is the same way, we don't really need it do we, but we sure want it (or they make it look appealing so we want it!). If they showed nekked pics of BradM all over the place, we certainly don't want it, we need it!
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