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Its not so much the cost of the air time - its more the cost of the production. Its not something that can be produced with a decent digital camera - it has to be done high end and the editing is challenging not to mention the encoding. But once its done you can buy 60 seconds on the cable channels late night 11pm - 6am nation wide for about $500 an airing but remember it takes at least 3 times being scene before the consumer actually even remembers seeing it.
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