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Many cam sites using the iFrame/JS "who's online" (ok, almost everyone now) have too many, uhh, not-so-attractive ladies and/or they show the live cam. Big mistake. Since (I believe) it's random, they are showing some hideous filipino girl in a parka, a 200-pound heffer etc. etc. ... Better to use still photos the lady chooses so she's seen at her best - that's what these guys do (oh and a little model selection helps!)
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I understand using the pics the model/some employee chose as the best, but isn't part of the appeal of a big cam site that you find a huge parka-clad mongoloid when you are looking for one? Is it easier/harder to convert a selection of just hot models? How much do you target and/or what adwords do you use?