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Obviously there's money in SEO, a fairly good amount too I admit.
But I don't think there's enough of it to support as large of a crowd of people as there is general adult webmastery... people are misled to think that for the average webmaster it's easier to make money with SEO than with other things... and I completley disagree.
For the average webmaster, you're better off not doing SEO in my opinion (you just don't have the time/resources to really commit what you have to in order to climb the competition)
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