|
Hustlin, your conversions and expenditures on Adwords will drastically vary depending on the niche (and sites) you market.
A generic niche/ keywords such as "big tit" attracts far more "window shoppers" than for example "seemed stockings".
However, the percentage of people actually ready (and able!) to buy will be far less.
Even kids and teenagers (= no valid credit card, underage) can type in "big tits" because that's a very common term.
Example: 12-year old Johnny may type in "big tits" into Google because that's what he and his buddies are now getting into and are talking about at recess. But Johnny's buying power and ability is zero.
The more generic a term the higher amount of clicks you will see, but your CTR (Click-Through-Rate) will go down. A good marketer knows what niches, terms and sites to use without spending too much on useless ad displays.
On a side note, 1:200 is about average for generic terms like that. You can maximize your advertizing dollars by strategically selecting niches and ad keywords. Creativity in your textual ads will increase the CTR as well.
We see conversions between 1:13 and 1:80. Anything below that usually warrants dropping the campaign.
Hope this helps.
|