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Well, azguy and his strange opinions aside, mobile content delivery is an excellent marketing tool. Just like other technologies, try thinking of it that way instead of being something to replace what you do already. Anyone who doesn't see the benefit of adding a clean 10% or so to their bottom line with minimal work and risk shouldn't be in business if you ask me.
For my first example, I'll use member upsells. You've got a guy who has joined a site and is a loyal member -- he loves the girl or girls the site features -- he's also the first person that would pay an additional monthly fee to get wallpaper, screensavers, maybe even personalized text messages from the girl or girls of his choice monthly.
Or say you've got a reality site. You send your existing members teaser trailers on their cell phones when you update every week (or whatever your schedule) -- while it does cost you a few cents to send the trailers out, you get members who will come back and log in to see the new updated videos and they extend their membership for another month due to the novelty of the mobile marketing, and perhaps even longer if they really like the whole thing.
There are so many ways to look at this it's not even funny. Mobile delivery in the EU is already hot and exceptionally profitable, now it's time to bring it into the states and start making money here.
One of my clients has an excellent system that's been in use in Europe for quite some time now, and they are ramping up with US delivery and partnerships with various companies right now.
They've got a definitely recognizable demo with some of the most searched for web girls out there if anyone's interested in seeing it. Email me or icq me with your cell number and I'll have them send you the demo to your mobile. --
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