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Originally Posted by NiteChatDotTV
Perry Marshall's guide is OK, nothing spectacular, and nothing inside of it that you can't pick up for free on all of the seo boards.
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I agree, in part. If you are already a marketing professional, (and almost everyone thinks they are), then there is alot of stuff that is old hat. But, for things like ad rotation techniques...how to not overpay for search partner and content ads..etc..there is a lot of good information in there.
I tend to be a fairly aggressive user of adwords..all mainstream...about $190 to $300 per day. So, when I first started out, for me, some of his techniques paid off in the first day. But, if you are paying a couple bucks here and there, then yep, you have time on your side. Go over to
www.jimworld.com, and you can pick up so very useful tips. (Some of them posted by me..but under a much different name. And no, I'm not about to let anyone know what it is ;))