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Originally Posted by GatorB
This is actually going to happen MORE often now not LESS. If a surfer sees 8 ads with MILF Hunter then he's only clicking ONE. now he;s ses 8 different ads they all apeear to promote DIFFFENT things but the all all promote the same so he'll clicks and gets pissed because he was tricked.
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Ahhhhh, but you forget one important consideration..profit. Yes, many webmasters will still continue to try and repackage the same site under a different wrapper. But, just as the case is now, the repeat sites will arrive...soon findi out that if surfers are interested in the site, they would have already paid for it in one of the ads above..use up their budget...and then they disappear.
It's the ads that are selling something different then the ads above that make money. And the real players in the adwords game will continue to understand this important truth.
So, Google is going in the right direction...making it harder for the copycat buyers to play the game. This will in itself will effectively weed out a large number of the repeat advertisers.