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49thParallel · 01-07-2005, 01:27 PM

I, for one, think this will be a very good move for Google. The value of Adwords ads are being diminished everytime a surfer clicks on one ad..goes to a site. Clicks on another ad..goes to the same site..and over and over. The consumer is looking for choice, not the web version of deja vu.

And will this result in lower revenues for Google? Uh uh. I, for one, will be buidling new sites for keywords that I wouldn't even have considered before. An excellent example would be in the mainstream, ex. Flower Delivery. To get to the top spot right now costs approx. $13 a click. A $2 bid will find you starting your journey somewhere around 3rd or 4th postion on page 8. Now, weed out all of the repeats, and first page might finally be a possibility.

And, you've got to remember, Google makes almost all of their money from positions 1, 2 and 3. These get clicked on the most, and these are the only spots which also appear on Search and Content partners.

And finally...and perhaps most importantly...Google has made their mark on the industry through their dedication to providing RELEVANT searches. The minute consumers start questioning this relevancy is the minute that the valuation of Google as a whole diminishes. They are simply ensuring that their brand remains strong in the long run.

P.S. Now is the ideal time to hone your adwords skills. I highly recommend you pick up a copy of Perry Marschall's The Definitive Guide to Google Adwords

01-07-2005, 01:27 PM
49thParallel So Fucking Banned Join Date: Jul 2002 Posts: 1,197	I, for one, think this will be a very good move for Google. The value of Adwords ads are being diminished everytime a surfer clicks on one ad..goes to a site. Clicks on another ad..goes to the same site..and over and over. The consumer is looking for choice, not the web version of deja vu. And will this result in lower revenues for Google? Uh uh. I, for one, will be buidling new sites for keywords that I wouldn't even have considered before. An excellent example would be in the mainstream, ex. Flower Delivery. To get to the top spot right now costs approx. $13 a click. A $2 bid will find you starting your journey somewhere around 3rd or 4th postion on page 8. Now, weed out all of the repeats, and first page might finally be a possibility. And, you've got to remember, Google makes almost all of their money from positions 1, 2 and 3. These get clicked on the most, and these are the only spots which also appear on Search and Content partners. And finally...and perhaps most importantly...Google has made their mark on the industry through their dedication to providing RELEVANT searches. The minute consumers start questioning this relevancy is the minute that the valuation of Google as a whole diminishes. They are simply ensuring that their brand remains strong in the long run. P.S. Now is the ideal time to hone your adwords skills. I highly recommend you pick up a copy of Perry Marschall's The Definitive Guide to Google Adwords Last edited by 49thParallel; 01-07-2005 at 01:29 PM..