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Originally Posted by polish_aristocrat
So from now on, when someone searches for "MILF" only 1 ad for Milf Hunter will be displayed... But that means that the ads from the 10 ppl bidding for MILF and promoting "Milf Hunter" will still be rotated, right?
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From your Milf Hunter example.
If you had an ad that linked directly to a Milf Hunter tour, and the sponsor also had an ad that linked to the same tour, using the same search terms, whichever ad has the highest "AdRank" will be shown for that particular set of keywords/search terms.
If 10 webmasters had ads pointing to the same URL, with the same search terms, only the one with the highest AdRank will show.
If 10 webmasters have 10 ads for "Milf", but all linked to different domains, all 10 will still show according to the normal rules.
It's only when an ad with the same search term(s) points to the same URL/domain that anything really changes.
It's not clear to me whether it's the domain in the link, or the specific URL/page in the link. The notice isn't terribly clear on that point. It says both in different places. I'm not sure if
http://www.milfsquatters.com would be seen the same as
http://www.milfsquatters.com/tour1.html.