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Originally Posted by $5 submissions
Forecast #1: race to CTR optimization and more emphasis on text ad quality.
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blah blah blah
sorry but that's not that easy, everyone who's already bidding on AdWords and making money from it has already the proper CTR and ad quality.
You have to remember that you can always get the biggest CTR by using f..e the word "Free" in your ad, but it's obvious that you will get worse conversions in effect.
NoCarrier - any idea how it will be measured?
Let's take the milf & "milf hunter" example - will Google take a look at the perfootrmance of all of them in recent month, and then compare that Ad 1 gets a 1.6% CTR with $0.07 per click on average, ad 2 gets 0.8%CTR, but $0.11 cost per click etc, and they they will simply start showing ONLY the ad that brings the most money to them and STOP showing completely all the rest?