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Originally Posted by fuzebox
A disadvantage of geo-targetted marketing is if the city is wrong, you won't get the attention of the surfer...
With a properly done banner/ad however, you shouldn't be getting any less clicks than you would from a generic ad, whereas your CTR on an accurate ad will be much higher.
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did you guys tweak yours? you had seattle for me for the longest ... now it says gig harbor witch is closer