Reach out to everyone, not only the people who can directly help you in return. Others see this and think of you a lot more often.
Treat everyone with consistency. Don't play favorites regardless of "income potential". Of course, you'll give your best contacts some bonuses, but don't do it at the expense of the "little guy".
Do your best to make everyone feel wanted.
Don't plan every single move based on "the bottom line". Make most of your decisions based on the quality of your product or service, and the customers will come to you.
Learn something from everyone you meet, and remember it. When you see tham again, mention it. Never forget a first name, and use it often.
Never patronize someone. If you give a compliment, make sure it's sincere - otherwise focus on business. An ingratiating attitude can be spotted a mile away.
Listen 75% more than you talk. Ask leading, open-ended questions. Don't just listen but try to really hear. If you aren't sure what you just heard, restate it in a question for clarification. Clear communication is vital.
Trust, then verify. You might get ripped off once in a while, but the gains will easily outweigh the losses.
Most important - be proactive. Don't wait for others to come to you. Make the initial effort to connect with people. Don't be intimidated by anything. Just make sure you know your audience before you start talking.
Don't sweat the petty stuff, just pet the sweaty stuff
