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Originally Posted by TheMob
are chains really that important?
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Nope, but you have to have these four staples:
Starbucks (Breakfest)
Jimmy Johns Subs (Lunch)
M.J's Mongolian Barbaque (Unique Dinner)
Coldstone Icecream Shops (Yummy Stuff)
All four of the above are very unique.. very casual, but considered upscale and interesting to all those thirty something folks. One of these on each of the four corners in your town... a block to block and a half apart will spark major retail interest and foot traffic. You wont have to go after them... they will find you. Seen it done in the town I live in. Three years ago the town closed at 6pm. (im not kidding) Now, its a wealth of foot traffic, fun little bars and great little retail stores and book shops. All very upscale, fitting his demographic to a tee. They are now putting in $500,000 condos above the little shops and stores that have opened up. It was a masterful city development plan... all starting with four little unique food chains.... covering each meal of the day.