More than testing the site... A lot of pre launch promotion...
I did a hell of a lot for Sahara Gets Dirty, starting 2 months before the site was launched. The first 2 sign up's came within 30 mins of the launch and it's carried on from there..
You will also need a lot of promotional material for affiliates, not that many of them will use it, as 99% are too damn lazy and will just add a link on a TGP or links site to your FHG etc. I wonder how many would go for BYOT if they can't even bother to use a banner...
