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Originally Posted by AlienQ
I can tell you why BYOT was destined to fail if ya folks like 
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Go for it, bro. Discuss away.
One great thing about BYOT is that it addresses a key issue that many programs seem to miss--who's in a better position to know the proclivities/tendencies of a webmaster's traffic? the sponsor or the webmaster sending the traffic? If it's the latter, then why not give the latter some tools to sculpt the marketing materials to the psychological landscape of his surfers?