Originally Posted by DaddyHalbucks

No one would have suggested ConsumptionJunction as a potential acquirer unless it was doing well.

MiningCo did well with its original name. But read about their re-branding as ABOUT.COM, it's an interesting case of how they became phenomenally GREAT.

AHundredMonkeys and Master-McNeil and Lexicon will charge you $70,000-100,000+ for a new brand WITHOUT a domain name included --unless the name is unregistered, of course.

One of my ventures is NamingSystems and we advise companies about these issues.