Dude there is no reason to trip off this guy. If he's not making money then he'll stop doing what he's doing pretty quickly and the competition gets lighter in adwords.
If he is making money then he'll stay. It's pretty simple.
I mean if the guy is loosing his ass why bother to help him figure it out..... I say let him crash and burn so it weeds out the competition. No one is gonna sit there and spend hundres or thousands per month on PPC if you're loosing money. So he's not "educating the masses to free porn"... maybe for like 1 or 2 days it's true...then he looses his asss and removes the ad feeling stupid that PPC is hard.
I'll help my friends and people I do biz with but random webmasters I could care less if u make a mistake, go broke and then leave the business. Leaves more for the rest of us.
Just my 2
