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Surfers still retain at niche sites or sites with unusually good content, or unsually good value, or preferably all 3.
Gee, $39.95 sites with average quality fuck videos don't retain anymore, what a surprise.
Also offer a 30 day non-recurring at a higher price. Its amazing I get a significant percentage of single month signups when the surfer could easily have signed up at the lower recurring rate and cancel.
Which proves that surfers just don't trust porn sites, probably fucked over by too many in the past. Having recurring only signups is sending a subliminal "fuck you" message to the potential buyer.
I've seen a steady increase in retentions at some sites over the past 24 months.
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