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Originally Posted by polish_aristocrat
you were really bidding for lettters and promoting adult sites?
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It was a test campaign I ran before i knew anything about adwords. Like i said that was 4 months ago, when I first jumped into the whole thing. Since then my campaigns have gotten 1000 times more relevant. That whole alphabet thing was getting more volume, but with adwords you quickly learn its not always about volume. Infact less volume is better if you got relevance.