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Originally Posted by nnweb
hotjobs bet their entire years revenue on a single ad in the superbowl - look how much they sold for.  |
That's right, I forgot about that one. I remember there were several other tiny dotcom's that rolled the dice with an ad that was more than 100% of their annual revenue a few years back. They actually got so much related press from the fascination people had with the story that it was probably worth it (well except their business models were losers and most folded).