Personally, I think ConsumptionJunction should buy YUCK.COM, and do a major re-branding, something akin to what MiningCo did.
Years ago, MiningCo did a major re-branding, changed their name to ABOUT.COM, and emerged as a real winner. They zoomed up from something like the #80 most visited website --to #8.
For starters, they could ditch a 19 letter domain name --for a 4 letter name. It would also make a great excuse for a worldwide press release.
If ConsumptionJunction played their cards right, as I am sure they would do, I bet they could get enough free worldwide publicity on the first day of a re-branding announcement to justify this domain purchase.
What do you guys think?
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