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We post phone sex ads in Hustler, Penthouse and about 20 other adult rags as well as newspapers. Costs are from $1k - $10K / month. For phone sex, long-term it's worth it ... some of these guys spend literally thousands a week.
For adult web sites? I'd seriously doubt it would work in the generic mags like PH, Playboy, etc. For highly-targeted niche magazines I'd think it would work assuming the ad rates were considerably less.
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