First off, hope everyone had a fantastic Christmas!
Just a quick update on an improvement on one piece of advice I provided aboive.
I had mentioned that for some keywords, you could find better traffic bargains by bidding on Canadian traffic. THis still remains true, however the method of determining who your competition is will now be a lot easier then the proxy method I suggested. Here's how you do it:
Say you are bidding on the keyword phrase "adult dating". Go to google and enter this in the search box. You will see this in your browsers address box:
http://www.google.com/search?num=100...q=adult+dating.
Add &gl=ca to see matches from Canada. &gl=uk for United Kingdom.
For example, the above url would now look like this
http://www.google.com/search?num=100...t+dating&gl=ca
Another advantage of this is that if you set up different campaigns for each country, you might be able to save considerable amounts on the bid.
For example, say for the above, you had one campaign which currently delivered your ad to both Canada and U.S. But, now, if you split them into separate campaigns you might find that you can bid less for Canada, and still maintain the same position in the search results.