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most big affiliate programs are still running piece of shit paysites with maybe $5000 spent per site - most of it on a fancy front end. They'll come to GFY with their reps showing it off like it's some work of art and months in development and morons and ass kissers will ooh and aaah at the glorious piece of crap. And they'll talk about the hundreds of plugins inside in lieu of exclusive content but plugins are extremely cheap today, you can add a plugin to 50 Bozo Bucks sites for cheap. this biz is still about fucking over the customer, delivering a $2 dollar product for 35 bucks a month. and yes you could make the argument that NIKE and Coca Cola do the same. Except most NIKE wearers and Coke drinkers know the product and like it, even though they know the product itself is worth a small fraction of what they paid for it. The numbers of people running quality sites and programs is on the increase though.
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I am always amased how people can form conclusions when they have never actually run a program or understand the TRUE day to day cost of its operation.
Your Coke example was kinda funny considering a 24 oz glass of fountain coke is not cost quite .01 for them to deliver to the customer. Yet we as an industry are kicked in the nuts if we try to turn a profit. I wont even get into paying out 60% of the profits to affiliates.
Youre a bright guy Mutt. Open a program and see if you can make that same statement after one year in the biz.