I agree. Employers don't want to have to read a book to get to the qualifications. 1 cover and 1 (MAX 2) page resume is all that's needed.
I'd also use point form alot more in the experience section....Short, sweet and to the point is best.
Thoughts:
Web Developer AND MARKETER - October, 2003 ? August 2004
* where is the company name? it should be at the top. Also, the description you've put is more than just web development, it's also web marketing.
- My main role whilst employed by [nsert company name here] was to develop, initiate and, oversee the implementation of several aspects of a large ecommerce orientated business.
* this is all fluff and basically says you are a web developer...get rid of it. You explain your job in more detail below.
- I gained hands on experience in a wide reach of ecommerce related applications, programming languages and software packages to a level of understanding that allowed me to complete assigned tasks within the alloted time frames.
* What applications, programs and software? Be specific. Get rid of the 'complete assigned tasks within the alloted time frame' part.
- I implemented marketing campaign for the ecommerce sites through utilizing my knowlege of the search engine SERPs and a variety of cross marketing techniques, including, but not limited to, affiliate aquisitions, highly targeted advertising campaigns and a mixture of other protocols in order to drive vistors to the companies online commerce properties which resulted in constant increases in revenue for the company over a sustained period of time.
* be more point blank here. Instead of a huge paragraph, give your marketing strategies in point form...
ie:
* development of an ecommerce based website using html, CGI, Java, CSS, mySQL yadda yadda
* search engine optimization
* creating and maintaining affiliate program
* recruiting affiliates
* email marketing
*etc
Point form is where it's at as far as resumes are concerned. When I hire, I don't want to read paragraph upon paragraph in order to figure out your skills. Tell me with short and sweet points.
Education should be BELOW Experience, not above. And, yes, definitely include an Objective at the top.
Do a search on google for 'resume templates' and you'll find a bunch that cater to today's employer desires.
Good luck.
