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So you will on top of losing money by nolonger being able to cascade, also lose money because of not pushing most of your sales to the same processors. You would also make it TOTALLY obvious that something fishy is going on because suddenly sales go through a totally different biller.
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So you are saying there are no legitamate reasons why a sponsor wouldnt instantly change processors at a certain part of the day? Interesting.
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So you will shave what? 15% to not make it deadly obvious in your stats, but you would also lose around 20% of your regular sales because of no cascading?
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If an affiliate program is shaving @ 15% and losing 20% of 'affiliate' sales, the sponsor program gains more in the long term. Simple mathematics tells us that a $3.95 trial paying out $35 loses the sponsor more money.
Its actually cost effective for a sponsor program to shave 15% of their affiliates sales.. they save $35 for each regular sale they do make PLUS the make money on the rebills.
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So you lose 5% because you shave
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Lose 5% of a $3.95 sale or lose $35 from a $3.95 sale.. which is the option that works out better for the sponsor program here? ;)
Regards,
Lee