Okay I guess KRL needs a history lesson.
http://www.men.com
The people that run this site have a great domain *but* they have failed to create a site that anyone would ever visit except as a once-in-a-lifetime type-in for shits and giggles. In short, the domain men.com has been "stained" and it is highly unlikely it can ever recover. It might as well be lajofdkjsdlfjdk.com now.
Of course rent.com is a good domain but just sitting undeveloped, like men.com is now, it would never be worth $415 million. That is the point people are trying to make KRL.