Hello again. Now for another tip. THis one is important.
As I've hinted at a few times, relevance is VERY important to Google. So, if they determine that your keywords are not relevent, thye will first put a keyword on trial, then on hold, and then they will most likely disable the keyword.
So far, that might not sound all that bad. But here's the catch. If they put a keyword in a trial or on hold status, they may also put your ENTIRE account on hold or a "slowed" status. This has a whirlwind effect....
All of your keywords show up less. In turn, their click thru ratio may slip, and you lose your ranking.
So, how do you get around this:
First...Pick relevant keywords
Second: Write good copy
Third: Pick keywords with minimal competition, to start.
If you start out bad with google adwords, then it is next to impossible to get in the good books. Their system seems to automatically place keywords in less favorable positions if your account has a history of low click thru ratios. And, if your keyword starts out bad, then it begins a self fullfilling downslide. Not many people click on it, and it makes it's way to a trial, hold or disabled status.
Plus, if they put your account into a slowed status 3 times, it costs you $5 to restore the account.
Now, on the flipside. If your account has a record of keywords that have high CTR (click thru ratios), it seems much more forgiving. It will allow some words to perform badly. Yes, they will most likely disable them..but not as quickly. And the system is less likely to throw your whole account into "slowed" status.
The moral...start slow. Build up a well performing account...then do your tests..but still with care.
And get the right tools:
Perry Marshall's eBook
Wordtracker
Adword Equalizer