Quote:
Originally posted by biskoppen
I agree to some degree. But you still have to remember that the gallery is the first thing the surfer sees - and the first impression is the most important one.
By showing the surfer a good looking presentation page (the gallery) he will from the beginning get a sense of quality
Ofcourse the most important thing for a gallery is converting .. but my experience is that 20% of the converting is in the gallery, the remaining 80% is in the tour (the site) itself - you see a picture of a car in the magazine - you go to the dealer to find out if you really want it...
I use my 20% to give the surfer an impression of quality .. and ofcourse a little story of why he should click my links
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I agree to an extent, which is probably why I like your work. However, I also believe that it depends not only on quality, but the audience of surfer that is most likely to signup for a particular site. If you give an illusion of quality to a surfer that is looking for an amateur site, is that surfer going to signup, or is the actual site going to be a letdown for them?
I agree with your thought that conversions are 20%/80%, but I also think it is highly a matter of targetting surfers that are right for the site that you are promoting. I think that is what the 20% is about - getting as many of the right target audience to the site tour as possible.
I think in this instance, quality is relative. To the surfer seeking a real amateur (like Allie), I think they are more concerned that there will be a lot of content available and that she is authentic in what she does as well as personable. I think this tour design emphasizes these qualities well.
So, again, back to the purpose of the gallery. I think designs that are consistent with the tour design convey the right audience to the tour. I would call this a quality audience, and most likely a paying one as well.