Thread: Paysite layouts
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Old 03-28-2002, 11:23 AM  
Amputate Your Head
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Also... I want to add to this that not ALL design works. Whenever a new formula is introduced, there is always the risk that it simply will not work as intended. That's a chance you take.... nothing is foolproof. This is a big reason why people tend to stick with formulas that are proven to currently work.

A designer is a tool that you employ to bring your layout and selling tactics to reality. If your selling tactic is a 3-tour layout and you order a 3-tour layout.... guess what... you're going to get a 3-tour layout. And there's nothing wrong with that.... it currently works for ALOT of people.... but don't cry about it later if the formula suddenly dies out in 6 months and is no longer effective. You will simply have to change your tactics.

You would never hire a general contractor and say "okay, build me a house!" That's insane. You go into it knowing how your house is going to be layed out. You may not understand all the technical details of it, but the general concept of the house comes from YOU. Even if you just picked it out of a pre-made home catalog.

Why would you take any other approach to your business?
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