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What people don't seem to understand is that TGP traffic is niche-based, and just because a sponsor doesn't do as well on one tgp's traffic it doesn't neccessarily mean the sponsor OR the traffic sucks. It might just mean you are using the wrong sponsor for THAT traffic...
Imagine getting an ad in a general newspaper for Rogaine. It's a specific product, and advertising it in a general interest periodical isn't going to get great results. Sure you'll get sales, but nothign astronomical. Take that same product and advertise it in a men's magazine, and your return is going to be ten times higher, because it's specific to the "needs" of the consumer. Think about it a minute.. Galleries are marketing just like anything else, and need to be treated as such. Same with traffic sources, they are juts consumers looking for a product that suits their needs.
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