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I dunno what you're using this for, but you might consider stashing a cookie so that if/when the user/visitor ever comes back, he gets the alternate URL on the second visit.
Then you can do a "porn site" Survivor test where you can run 3-4-5 front ends, all receiving equal amounts of traffic and figure out which one is doing worst - pull it out, redesign it and put it back in the rotation and repeat.
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