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If i had a domain like men.com i would make it more upmarket for a gq, esquire style crowd rather than your ordinary american male...
they spend $$$ and usually are busy (eg. business men)... plus you can sell products like aveda, nivea and other toilette/skin care products...
one thing i see missing on the page is gadgets... guys like to see the latest pda or cell phone so they can show it off in the next boardroom meeting...
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