It's all about disclosure Pete...
For instance, I've got a client who does free trials but I bet he sells more one month no trials than the free ones. Smart marketing on his part, it's all laid out in black and white in front of the customer's face.
Any time you don't disclose you run a higher cb ratio.
So you can make it on the front side or pay it back on the back side in many cases.
Theres another thread here, How much do you charge your members I think -- that we've been discussing pricing for the last few days
