Quote:
Originally posted by NoCarrier
It's really easy to understand.
Popular searches are the most expensive ones. There's a lot of competition right now for the top keywords.
But you also have more obscure keywords. There is less traffic, less competition and it's less expensive.
But if you do a search using the "Google Suggest" they will suggest you the top keywords. Most surfers will use that suggestion. So the obscure keywords will vanish from the searches or they will be used less often.
So if you want to be competitive, you will have to bid for the top keywords or you won't get any traffic at all and your keywords will be disabled..
Get it now?
It's all about money..
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I see!
I was looking at it from the point of the people competing for the popular keywords.