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Let me repeat what others have already said:
The tour is all graphics, like a boring paysite tour, yet the quality simply isn't there. I would start over completely on the tour and make it more interesting, eye-catching, and unique. Also, cut down on the number of pages so the surfer gets sent to the AVS signup script faster.
Also, the content does not look appealing. Even if your site was called Shemale Goat Party it should have crisp, clear images of really hot goats getting nailed by really hot shemales. None of the images on your tour would make me want to pull out my credit card to see more.
I don't think you need to change the AVS yet because it's too early to tell if it's not converting, but make sure you sell the AVS membership on your join page. Tell the guy what he'll get as a member and what the benefits are of having an AVS pass. Right now you just have the signup script, but I feel they usually don't give enough info to the surfer to convince them to join.
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