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You can't argue that he is one of the best that ever did it. Just on the strength of Reasonable Doubt he will go down in history as one of the best lyricists.
He said himself on the last album that he had to dumb down his rhymes to sell. He said it himself. And yunno what, all the stuff that is his now like the half billion dollar company, the 30 million records sold, the Def Jam presidency, The New Jersey Nets NBA basketball team, and probably even the hottest R&B chick in the game all came because of him knowing when to spit for the lowest common denominator.
You can be little boys and hate him for that but what would you do in that situation? Would you take all of that or would you be happy with a couple of million records sold and the cover of the Source. Sure you could get in parties free by keeping it real and spitting 'hot rhymes' but would your great, great, great, great, grandchildren be taken care of? No you will die broke like Big L.
Jay Z is paid for life and has many great songs we will be hearing FOREVER.
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