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I read somewhere that the number 7 stimulates more sales than any other number. ($27.95 or $37.95)
As for billing lower than $20, I wouldn't recommend it. The battle is to get the card out and get them to enter the information. I'm sure charging more than $30 will drop the conversions a little, but I don't see any difference in $9.95 and $19.95 at all.
Keep the content as good as possible and slowly add on more features. Keep news of new features coming in the weeks ahead and surprise them from time to time.
Sex Uncensored charges $49.95 but I bet they retain people, the high rollers that come through and have been to other sites will most likely camp there for a bit. Simply because they have the most kick ass member's section I have seen. They must spend a grip on content and are always on the lookout for new stuff to add. I think they are doing it right. But, you need some serious cash to start a site like that.
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