03-22-2002, 11:25 AM
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rockin tha trailerpark
Industry Role:
Join Date: May 2001
Location: ~Coastal~
Posts: 23,088
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Quote:
Originally posted by Kimmykim
The lower your recurring price, the longer your cc customers will stay. Keep in mind tho, people change up Mastercards and Visas quite frequently, especially when there are good interest rates offered on balance transfers. If they change cards and cut the old one up, they can't be recurred again.
Check customers are a different story, they seem to bite at a lower trial price and pay more on recurring from what I've seen. Keep in mind I am referring to cumulative numbers, not just a single site or two.
Hopefully your processor allows you to have multiple join pages to the same sites, with the same tours, so you can play around with the combinations to see what works.
Personally I like 4.95/29-34.95 recur for credit cards and 2.95/39.95 recur on checks.
If you do not run a trial (something else you can experiment with on a multiple join page setup like I mentioned above) then I would try 9.95, 14.95, and 19.95, and see what impacts your conversions the least since I think any of these will retain about the same these days.
You might also want to try some marketing, especially if you own multiple sites. Nothing worse than a guy that cancels prior to logging in the first time, maybe offering him a bonus site -- IN THE confirmation email, NOT AS part of the sales pitch -- might make your members feel like they are getting something unexpected and maybe they'll at least check out both sites before they cancel, and perhaps even keep one of them.
For the guy that comes in, downloads your member area and then cancel prior to the trial running out... well I'd like to see a way to implement the Brick of Love on his sorry freeloading ass...
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All this kick-ass information...& now you see why im kimmykim's #1 fan  |
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