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The coffee needs to be as fresh as possible. so, you have to buy in a quantity that you can finish within a month.
The whole beans hold flavor better, so if you invest in a basic grinder, you get more out of the coffee you buy. Grinding just before brewing is always best.
I usually get coffee directly from a roaster, so it's always freshly roasted. Mostly varietals and a few blends. Not big on flavored coffees, but will sometimes use Bailey's or even some Torani to flavor a cup at a time.
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