Quote:
Originally posted by monaro
G;day Rob, I would like to talk about preliminary resources, eg; the process for doing basic market research to determine if there is a market and interest for a product or services and also i guess help avoid making mistakes in trying to sell something for which there is little or no demand for int he first place.
Mark
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great topic !! what you should do first is figure out what target market you want to market to, then perform test marketing campaigns on the niche market you are targetting. trying different sponsors on your target to see the response. once you find a sponsor that converts with your customers/target and provides the best ROI on your advertising dollars, stick with them.
this is the formula for any type of marketing. you DONT want to be fishing in the open sea hoping for some fish to bite, you want a barrel of fish already dead and a machine gun