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Get the book Placing Shadows, Lighting Techniques for Video Production by Chuck Gloman and Tom Letourneau, and read it.
Use good lights, such as Lowel, Arri or Mole-Richardson. Softboxes are fine, but learn how to use a other types of lamps and a standard 3 lamp set-up (key, fill, back light) to give your video depth. If you overlight and/or eliminate all of the shadows (as I have been guilty of many times) your video will look flat.
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