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1. Content
2. Quick response to mails
3. Landing page. No links to other sites and popups without our code.
That's what I look at first.
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We was looking for a new sponsor a couple of weeks ago.
We found those:
#1. Landing page looked like a banner farm with their own affiliate code in the links.
#2. Two popunders, not our affiliate code in the links.
#3. Not our content, but extremly freindly and a lot of promotion material. We signed up anyway.
#4. Our content, fast and freindly. Little promotion material. We signed up. Figured out that we can get more material from the site as they seemed to be that freindly!
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