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Both versions are a trainwreck, but I like the potential of the first one. It needs work, but I'd stick with it.
A very big problem is that both versions fail to get across fast enough exactly what the site is. You don't have long before someone glances at the page and then leaves if the concept doesn't catch their eye.
Right at the top in clear letters you need to have something like "Talk to certified fitness trainers online." That would establish exactly what's going on 2 seconds after the page loads.
Also...
- Your use of the Healthy Go term is minimal, and the logo is even tiny (135x36) at the top. If your goal is impulse buyers, fine. If you want them to come back, they need to remember where they were. Increase the size of the logo a great deal, and use the term more often.
- Filling out the "free physical analysis" appears to be required before surfers are even presented with the entire sales pitch (best one being on the signup page). Bad, bad move. Every fitness site has one of these body mass index type things, and you need to take into account that the surfer simply may not want to fill another one out. This just adds to the mental cost of the site.
- The screen shots are worthless since they are so tiny and nothing can be seen in them.
- You ask for routing number and account number for check payments without the check graphic that every other site uses since some people don't exactly know where these numbers are located.
There's other things too, but overall the actual concept is good. Just keep at it. It'll work eventually....
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