Quote:
Originally posted by HighOnAcid
You don't know how true that is! Not only do you have to lead a horse to water but you have to force that mofo to drink! It's all about logical progression when it comes to selling any product online. Give a sample, lead them on with a brief description and why they need it, and then put in a :BUY NOW: button. If they choose not to purchase the product then we are forced to make them feel bad and remind them as to why they need it. 
Damn, I've been in mainstream wayyyyy too long!
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my main approach concerning that, is the free physical exam. since most of the visitors are probably "out of shape" it will give them their BMI/BMR/BF% and tell them that they're at high risk for serious medical conditions. then lead 'em to a tour/signup page.